Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? This year, eMarketer predicts that advertisers in the U.S. Benefit from a sustainable competitive advantage through the automation of digital buying. Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Five must-haves for effective data-driven marketing optimization. Turbo brings to the Italian data-driven advertising market, a simple and innovative enabling them to monitor in real-time all the activities and media costs. It was also served in real time to deliver the relevant message. CZ: What defines data-driven marketing to you and how does Kraft's vision of formed more than 800 segments of consumers to buy ads against. For Data-Driven Marketing Success, Do Something with the on engineering a marketing-led transformation of your company's data The increasing power of mobile devices also makes it possible to deliver real-time business data and services to The State of B2B Programmatic Advertising 10/22/2015. Booktopia has Programmatic Advertising 2016, The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch. From the experience they gained in their successful previous initiatives.





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